To Fart A Butterfly

“The need to appear scientific in our methodology may prevent us from considering other, less logical and more magical solutions, which can be cheap, fast-acting and effective. The mythical ‘butterfly effect’ does exist, but we don’t spend enough time butterfly hunting.”

— Rory Sutherland — Alchemy

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Owner: OutWord. #copywriting #content #email #yourmom

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David Pennington

David Pennington

Owner: OutWord. #copywriting #content #email #yourmom